J.K Rowling Reveals New Book Cover

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On Tuesday 3rd July, J.K Rowling’s debut Adult Novel cover was finally unveiled, The Casual Vacancy’. The book cover at a first glance can only be described as basic in design but the bright colours have everyone speculating. With full intent, the bold red cover and yellow frame will serve its purpose and be a definite standout on all book shelves, conveniently overshadowing the  dull coloured 50 Shades of Grey!

..after all the guessing and analysis  the cover basically gives nothing away about the story; it still remains a mystery how a story about a small English town election can be described as: ‘blackly comic, thought provoking and constantly surprising’…

At present, we are all doing the inevitable and judging a book by its cover, the old fashioned style white font against the red makes the title beam, the choice of font and small picture design reads very familiar, drawing similarities to Sarah Water’s previous novels designed by Virago London. However, ‘The Casual Vacancy’ doesn’t appeal to any particular gender making it all the more adaptable to sit on anyone’s book shelf.

The Casual Vacancy by JK Rowling

The Casual Vacancy by J. K. Rowling (Published by Little, Brown, 2012)

We cannot but compare ‘The Casual Vacancy’  book art to its legendary predecessor ‘Harry Potter’ the most obvious observation being how lacking it is of witchcraft and wizardry. This unveiling  is the first step towards a new JK Rowling and it has now dawned upon many that the Harry Potter era is officially over. You do have to wonder, is the unveiling of this cover out to storm E.L James and steal the limelight back? After all, the Grey trilogy did over-take Harry Potter as the UK’s fastest selling paperback of all time.

Frustratingly, after all the guessing and analysis  the cover basically gives nothing away about the story; it still remains a mystery how a story about a small English town election can be described as: ‘blackly comic, thought provoking and constantly surprising’. Still nonetheless J.K hasn’t let us down before so I for one am excited to find out.

The Casual Vacancy by J.K Rowling will be published worldwide and be available in various forms such as, hardback, e-book, unabridged audio download and on audio CD on Thursday 27th September 2012.

We leave you with The Casual Vacancy blurb:

“When Barry Fairbrother dies unexpectedly in his early forties, the little town of Pagford is left in shock. Pagford is, seemingly, an English idyll, with a cobbled market square and an ancient abbey, but what lies behind the pretty façade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils… Pagford is not what it first seems. And the empty seat left by Barry on the parish council soon becomes the catalyst for the biggest war the town has yet seen. Who will triumph in an election fraught with passion, duplicity and unexpected revelations?”

Let us know your thoughts on the cover using the comments section below.

3 Responses

  1. Lou

    What an intriguing cover. You’re right it does leave you still guessing what words and story await us with in. The synopsis also leaves you guessing, there is no indication of how this might be a ‘black comedy’ or ‘thought provoking’ it just seems like a political thriller at most. I guess we need to wait and see what JK Rowling will come out with next. We need to remember she is no longer marvelling in the Harry Potter franchise and is trying something new. She has pitched this novel as an ‘adult novel’ in many articles. Personally I find the cover a little boring, but its bright so it will attract readers to at least pick it up. I think that a lot of people will buy the book primarily because it is writen by JK Rowling and they want to see what other creations she has come up with. It would be interesting to see how widely read it would be if it was published under a pseudonym. Do you think she might have tried a little too hard to promote this new ‘adult novel’, perhaps setting it up to be a number one seller, or that she’s just excited to be publishing something other than a boy wizard?

    • Michaela

      Hi Rebecca, thanks for your insightful comment it is great to hear what you think. I agree, it is bizarre how a bright book cover will possess a ‘black comedy’ within its pages. Perhaps after reading it the cover will make perfect sense and will no longer be seen as boring – I for one hope this is the case! I am sure JK must be extremely nervous about the reception the new book will receive, she could have carried on the Harry Potter books for let’s face it – years. I think it is incredibly brave to try something completely new when she could be playing it safe. Honestly, I don’t think this book needs any promotion whatsoever, her books will continue to buzz among people for the forseeable future. Overall I think a person who possesses such courage is sure to do well. September cannot come soon enough.

  2. Alexia

    Clever, clever cover! The way J.K has gone about announcing this book and slowly trickle details out has got me very intrigued. I absolutely love the simplicity of the cover and cna’t wait to give it a read! I can’t imagine how else they could have done the cover, by using the most powerful and attention-seeking colours yellow & red, she has made a big statement.